About us

Published Articles

Newspost

 
TITLE OF ARTICLE
AUTHOR
3D Simulation, Avatars, and Bots – The Next Generation of Sales Training 
Ron Burns and David Werboff
A Call to Action: Train Your Product Managers!
Gwen McLean and George Ericsson
A Critical Checklist for eLearning                                               
Gwen McLean and Jamie Czajkowski
A New Way to Make it Real                                               
David Werboff
Activating Inert Knowledge
Dianne Pena
Adapting Training Techniques
Dianne Pena
Are Your Clinical Training Programs in need of a makeover?  
Gwen Mclean
Bridging Corporate and Field Training
Debra Newton and Gwen McLean
Clinical Pharmacology-The Mother of All Features and Benefits
Dianne Pena
Facilitation Upgrade
Gwen McLean and Nadine Evans
Good Coaching: What it Looks Like
Gwen McLean and Bobbie Keill
Leveraging Quality-Improvement Initiatives to Solidify HMO Relationships
Gwen McLean and Nadine Evans
Preparing Sales Professionals to Call on the Retail Pharmacist
Susan Baltrus and Nadine Evans
Selling Your Training Plans to Upper Management
Gwen McLean and Frank Kohler
Shortening the Learning Curve for New Representatives
Gwen McLean
The PhRMA Code Dissected: What Your Reps Need to Know
Michelle Nolin Flewell
Training on a Tight Budget: Turning Less into More
Gwen McLean and Jeff VanDyke
Turn Your Sales Managers into Generation-Conscious Coaches
Gwen McLean
Wrap Your DM Training Around the Marketplace

Nadine Evans and Gwen McLean

   

Pharmaceutical Representative

 
TITLE OF ARTICLE
AUTHOR
According to the numbers, you should be calling on hospitalists
Gwen McLean
Are you overlooking a potential key customer?
Michelle Nolin Flewell
Blended e-Learning: Making the most of synchronous and asynchronous training
David Werboff and Ron Burns 
Business Etiquette for Building Relationships at Physician Events
Gwen McLean
Campaigning for Formulary Approval
Gwen McLean and Jean Mowrey
Clinical Papers Coaching: A Home-run Opportunity
Gwen McLean
Compliance Rules!
Gwen McLean and James Miller
Creating Effective Web-based Training: Use the Bells, but Save the Whistles for Another Day
Gwen McLean
Detour to Increased Market Share
Gwen McLean
Fire-up Your Tenured Reps
Gwen McLean
Four Factors to Consider When Selecting Training Media
Gwen McLean
Generate Sales through Generational Management 
Gwen McLean
Getting Down to Business With Friends
Gwen McLean
Give Your Sales Managers the Know-how and the Show-how
Gwen McLean
Medicare Part D: An opportunity on the horizon in the LTC marketplace  
Gwen McLean
Patient Cases: Bridging between Data and Practice
Gwen McLean
Sales Managers Turned Workshop Facilitators
Gwen McLean and Nadine Evans
Sales Managers: Uniting Policy with Action for Successful Pull Through   
Gwen McLean
Selling in the Veterans Health Administration: A Different World
Gwen McLean
Selling to specialists: How it differs from selling to PCPs and tips for success 
Dianne Pena
Training Your Sales Force on the Medicare Modernization Act (MMA)  
Nadine Evans
Using Clinical Pharmacology to Support Your Sales Messages
Gwen McLean
What Would You Say to Build Rapport with Your Customers?
Gwen McLean
 
 

Product Management Today

 
TITLE OF ARTICLE
AUTHOR
Getting the Most From an Advertising Agency
Gene Black
Targeted Marketing to Targeted Managed Care Organizations
Stephen Herskovitz and Gwen McLean