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custom services
Informa understands that each client, product, and market situation is different. That's why we work with our clients to create custom programs that meet their unique needs and goals throughout the life-cycle of a product, including before, during, and after the product launch.
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Custom Clinical Development
Our custom development experience ranges from comprehensive disease state modules to topic-specific quick reference cards to fully integrated curriculums that include self-study texts, study guides, workshops, and eLearning components.
The independent-study, text-based module remains the foundation of most clinical training; therefore, Informa has carefully constructed an instructionally sound architecture for module development. As a result, learners navigate with ease through what can be difficult, technical content. With our dynamic, motivational, instructional, creative, and highly visual approach to delivering content in a compelling manner, a custom training module developed by Informa ascends the mundane.
As a development company, we understand you have high standards for custom training. Informa offers a dedicated team and a carefully conceived development process to meet your expectations from initiation to project delivery.
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Consulting and Curriculum Design
Along with our custom clinical development capabilities, Informa offers expert consulting and curriculum design. Our design strategy focuses on time-tested adult learning principles and our belief in blended learning solutions.
Whether it is a redesign of an existing training program or the creation of an entirely new curriculum, our instructional designers work with you to define specific learning objectives and overall training goals, and then determine how to meet those goals given existing materials, resources, training media options, and development time.
Informa offers blended learning programs to meet the needs of our end-users. We analyze the content to be delivered and evaluate which media would be most effective to ensure initial learning of the material as well as retention and application down the road.
Our training philosophy is that the content should drive the delivery medium. Therefore, we offer programs ranging from low-tech options (e.g., text, workshop, video, and audio) to high-tech options (e.g., CD-ROM, web-based programs, and now, VLC training) to meet your specific objectives.
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| Designing for Return on Investment (ROI) |
At Informa, ROI is not an abstract concept or a term used casually—we apply rigorous standards and methods when designing for and calculating ROI for our clients. In collaboration with expert consultants, Informa offers ROI mechanisms to calculate performance outcomes based on training. With the help of our expert consultants, Informa can play a key role in designing pharmaceutical sales training curricula, developing plans for determining training ROI, creating launch training systems, and designing leadership and management development systems.
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