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Marketing Performance
Brand Building and Brand Management
This workshop enables marketers to define brand equity, demonstrate its value, communicate and direct the process of brand creation, and maintain, protect, and make the most of their brand. |
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Directing and Evaluating Creative
This workshop is designed to help marketers establish and maintain a successful partnership with their creative team, providing both the structure and the perspective necessary to achieve success in the marketplace. |
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How to Get the Most from Your Agency
This workshop is designed to provide marketers with strategies to effectively partner with their advertising agency and achieve the desired results. |
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Managed Care for Marketers
This workshop provides participants with managed care knowledge to help create marketing plans and strategies that effectively address customer challenges in today’s managed care environment. |
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Positioning and Strategic Development
This workshop is designed to give marketers the tools and perspective to position and plan for short-term as well as long-term success. |
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Selling Up: Making Sure Your Plan Is the Plan
This workshop teaches marketing managers how to sell their plan across disciplines, departments, and divisions to ensure the plan they go in with is the plan they come out with. Gaining buy-in from internal customers can be critical to ensuring the overall success of the strategic plan. |
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Strategic Marketing Management
This workshop provides marketers with an understanding of effective strategic marketing management strategies as well as a nine-step process to achieve their goals. |
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