Fundamentals of Pharmaceutical Sales:
An Industry Overview Curriculum

New representatives often lack a basic understanding of the pharmaceutical industy and the healthcare marketplace. The Fundamentals of Pharmaceutical Sales Curriculum brings them up to speed by providing basic information about the pharmaceutical industry, managed care, physician offices, retail pharmacies, and the drug development, approval, and marketing process.

PI Power:
Package Insert Curriculum

Package inserts are powerful selling tools that can serve as unbiased sources of product information to support clinical sales messages. The PI Power Curriculum prepares sales professionals to interpret PIs, and leverage the useful information during sales calls.

Additional curriculum components include Annotated Analysis, Customized Study Guides, and Package Insert Quick Reference Guides.

Clinical Papers:
Selling with Confidence Curriculum

Sales professionals can use clinical papers to demonstrate the value of their products in a language that physicians understand. The Clinical Papers Curriculum prepares sales professionals to interpret clinical papers, leverage them during sales calls, and serve as credible consultants to their customers.

Additional curriculum components include Annotated Analysis, Customized Study Guides, Clinical Coaching Program, and Clinical Papers Quick Reference Guides.

Clinical Pursuit

Similar in format to Docs and Clocks (above), Clinical Pursuit is a fast-paced board game that challenges small teams to answer questions about clinical pharmacology, package inserts, and clinical papers to earn time toward a sales call with a physician. Question areas include:

-Package Inserts
-Clinical Papers
-Clinical Pharmacology
-Wild Card

Participants will have fun learning while they gain a strong understanding of the clinical data physicians look for most and develop strategies to spend more time with their customers.

Game can be customized to include client-specific Package Insert or Clinical Paper.

Clinical Pharmacology:
Selling with Science Curriculum

Understanding how a drug works in the body is crucial for developing feature and benefit statements to respond to physician questions and concerns. The Clinical Pharmacology Curriculum provides pharmaceutical sales professionals with an understanding of pharmacokinetics, pharmacodynamics, drug interactions, toxicity, dosage and administration, and drug delivery systems, with an emphasis on how to use this information in selling situations.

Additional curriculum components include a Clinical Pharmacology Quick Reference Guide.

Clinical Pharmacology Interactive:
Selling with Science

To engage in credible clinical conversations with customers, sales representatives must understand how drugs affect the body and how the body processes drugs. Clinical Pharmacology Interactive, designed with two tracks to accommodate both novice and tenured representatives, prepares sales representatives to understand the science behind product features and benefits and be able to interpret medical literature, including product information and labeling, with accuracy.