WORKSHOPS INCLUDE: -Managed Care for Marketers:
This one-day workshop provides participants with the managed care knowledge necessary to create marketing plans and strategies that effectively address customer challenges in today’s managed care environment.
-Strategic Market Management:
Leading Your Product to the Promised Land:
This six-hour workshop provides marketers with an understanding of effective strategic market management strategies as well as a nine-step process to achieve their goals.
-Positioning and Strategic Development:
Where to Go and How to Get There:
This six-hour workshop is designed to give marketers the tools and perspective to position and plan for short-term as well as long-term successes.
-Brand Building and Brand Management:
Making Your Mark and Keeping It There:
This six-hour workshop enables marketers to define brand equity, demonstrate its value, communicate and direct the process of brand creation, and maintain, protect, and make the most of their brand.
-How to Get the Most from Your Agency:
Success is a Two-Way Street: This two-day workshop is designed to provide marketers with the strategies to effectively partner with their advertising agency to get the desired results.
-Directing and Evaluating Creative:
It’s Not About Art, It’s About Diplomacy: This one-day workshop is designed to help your marketers establish and maintain a successful partnership with their creative team.
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